Friday, December 11, 2009

What We're About

"What are we about?"...It's a tough question really but one that you get asked every day in different ways:

• What do you do for a living? (translation: what are you about?)
• What kind of drink do you want with that? (translation: what are you about?)
• Do you wear boxers or briefs? (translation: what are you about?)
• Are you one of those people who has a pet porcupine that lives in your guest room and keeps you up all night with his loud music and frolicking? (translation: what are you about?)

So, simply stated...here is what CellarThief is about: We are about wine - good (usually way beyond good...even down-right, out-of-this-world delicious) wine at that. Yep, we are wine lovers who love a good story, a good life and a good bit of juice.

• We are about access - we don't think you should have to give up one meal per day to be able to drink great wines. So, we work hard to find you wines that aren't going to cause your bank to call you to up your over-draft protection.
• We also think that enjoying wine shouldn't be mixed with annoying descriptions and up-ticked noses (especially hairy ones). We are about having fun- we drink wine because we want to and it's fun and it makes life a bit better. We think you are probably the same way so we want to make sure you have fun being our friend and customer.
• We're about technology - we love technology because we think you can do really cool things that you can't do without it.
• We are about you- we want you to be happy and enjoy great wines and feel we care about you (we do you know).
• We are about doing good - we are excited that we can do our own little something to make a difference. We hope you are as proud to shop with us as we are to be able to make the world a bit better place.

Thanks for being part of CellarThief - we love having you as our friend.